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Shopify Sales Funnels FTW

In our previous post on ecommerce funnels we were able to create an upsell funnel in Clickfunnels using their #yes-link / #no-link approach. The selected products were then dropped directly into the Shopify checkout using permalinks to preload the cart:

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You can download this sales funnel template for free along with the free plus shipping one show below and 7 others here

This worked pretty well however there been some recent developments regarding integrations with Shopify from the biggest landing page and funnel platforms as well as new players onto the market.

Let’s take a look.

Shopify Landing Pages

A great option for improving conversions are the new Shopify landing pages recently released by Leadpages. You get three awesome drag and drop fully editable templates such as the one below where you simply drop in your Shopify product buy button as an HTML element into the ecommerce landing page:

Screen Shot 2016-07-24 at 20.53.02Leadpages also just acquired the awesome Drip (“lightweight marketing automation which doesn’t suck”) who now offer a free trial.

Shopify Funnels

Clickfunnels recently announced their Zapier integration and one of the zaps is Clickfunnels + Shopify.

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The trigger we are interested in is ‘New Purchase’ in Clickfunnels and the corresponding action is to setup a ‘New Customer’ in Shopify.

To get this to work you need to have both First Name and Last Name on your Clickfunnels order form as these are required fields in Shopify to set up a new customer. This means you can’t use the standard Clickfunnels ‘Order 2 Step’ element, instead we had to manually add and customize the input fields on our clickfunnels order page:

free plus shipping sales funnel clickfunnels

The fields in the clickfunnels order page above correspond with the required setup fields for Shopify below:

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Whilst this integration doesn’t create an actual order to fulfil in shopify, it does create a new customer so that when that customer repeat purchases through your Shopify site it will show the combined number of purchases:

Screen Shot 2016-07-23 at 17.17.00

Shopify Single Page Checkout

To improve on this, Carthook is just about to release post purchase one click upsell functionality that is fully integrated into Shopify. The order gets pushed into Shopify as they provide an alternative shopify one page checkout solution which we’ve been using on our test Shopify site:

Screen Shot 2016-07-25 at 10.14.00

Being able to have an upsell which offers more of what the person just purchased at a special offer rate is a way to instantly increase front end revenue by at least 10%. But being able to offer upsell funnels particular to the product they just bought (i.e. if bought X, offer Y) opens up the potential to increase sales by up to 30%. Being able to massively increase Average Order Value (AOV) means you can spend more (than your competitors) to acquire the same customer.

FREE Perfect Shopify Funnel Template

We recently released our Perfect Shopify Funnel where you can simply add your shopify products to create a free plus shipping funnel or simply benefit from improved conversion rates on an optimised landing page for your offer.

Grab Your Free Perfect Shopify Funnel Template!

Richard Patey
 

Bootstrapper & Founder of Funnel Engine

  • Hi André, yeah it’s frustrating in terms of fulfillment but solutions are definitely coming online like Carthook. For me ecommerce funnels are where it’s at in terms of max value. Cheers!

  • Cody Wood

    The information here seems misleading. I have a shopify one click upsell and it won’t work because a buy button cart permalink will not work with third party checkout systems. They have to visit the cart page and then checkout creating another step. Have you looked into this at all? Please correct me if I’m wrong because that would be awesome.

    • Hi Cody, can you link to your site so can see your one click upsell? the shopify permalink links to the shopify checkout for sure but there are alternatives that operate externally such as carthook which takes payment and then pushes the order into shopify.

  • Carthook looks pretty cool but the example that they use (Macklemore store), is a horrible site and still on regular shopify checkout!

    • Hey Ben, Carthook’s funnel product is going to be great, that store example was from their abandoned cart product you’re correct. We’re getting some great results from a free plus shipping funnel for shopify stores, be awesome to work with you too 🙂

  • jfreemom

    Andre, you could use Orderlytics to push your orders to Shopify. I use it for my shopify stores and it works perfectly! Check them out http://www.orderlytics.com.

    • Yeah, I’ve started recommending orderlytics as a solution now, don’t think it was out when I wrote this post (in terms of shopify integration). Interested in how you’re using it and if integrating with anything else such as shipstation / FBA? Cheers!