Shopify Sales Funnels FTWIn our previous post on ecommerce funnels we were able to create an upsell funnel in Clickfunnels using their #yes-link / #no-link approach. The selected products were then dropped directly into the Shopify checkout using permalinks to preload the cart:
This worked pretty well however there been some recent developments regarding integrations with Shopify from the biggest landing page and funnel platforms as well as new players onto the market.
Let’s take a look.
Shopify Landing Pages
A great option for improving conversions are the new Shopify landing pages recently released by Leadpages. You get three awesome drag and drop fully editable templates such as the one below where you simply drop in your Shopify product buy button as an HTML element into the ecommerce landing page:
Clickfunnels recently announced their Zapier integration and one of the zaps is Clickfunnels + Shopify.
The trigger we are interested in is ‘New Purchase’ in Clickfunnels and the corresponding action is to setup a ‘New Customer’ in Shopify.
To get this to work you need to have both First Name and Last Name on your Clickfunnels order form as these are required fields in Shopify to set up a new customer. This means you can’t use the standard Clickfunnels ‘Order 2 Step’ element, instead we had to manually add and customize the input fields on our clickfunnels order page:
The fields in the clickfunnels order page above correspond with the required setup fields for Shopify below:
Whilst this integration doesn’t create an actual order to fulfil in shopify, it does create a new customer so that when that customer repeat purchases through your Shopify site it will show the combined number of purchases:
Shopify Single Page Checkout
To improve on this, Carthook is just about to release post purchase one click upsell functionality that is fully integrated into Shopify. The order gets pushed into Shopify as they provide an alternative shopify one page checkout solution which we’ve been using on our test Shopify site:
Being able to have an upsell which offers more of what the person just purchased at a special offer rate is a way to instantly increase front end revenue by at least 10%. But being able to offer upsell funnels particular to the product they just bought (i.e. if bought X, offer Y) opens up the potential to increase sales by up to 30%. Being able to massively increase Average Order Value (AOV) means you can spend more (than your competitors) to acquire the same customer.
Being able to massively increase Average Order Value (AOV) means you can spend more (than your competitors) to acquire the same customer. @funnelengine
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